Media & Communication

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Media & Communication

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Learn how information is created, shared & interpreted through various platforms.

Students

92
Lessons

12
Duration

18 Months
Instructor

Marie Elliott
Quiz

14
Level

Advance
Certification

Yes

Course overview

Media and Communication explores the dynamic world of information, storytelling and technology. This course helps students critically engage with media content, understand the influence of communication on society and develop skills for producing and analyzing messages across digital and traditional platforms. Students will examine how media shapes culture, public opinion and identity while gaining practical experience in writing, presenting and media production.

What you’ll learn

By the end of this course students will be able to:

  • Understand the role of media in society and daily life
  • Analyze different types of media messages and their impact
  • Learn the fundamentals of journalism, advertising and communication
  • Create and evaluate media content using ethical practices
  • Strengthen skills in research, public speaking, and multimedia presentation

Key topics covered

  • 1
    Introduction to Media Literacy
  • 2

    Types and Forms of Media (print, broadcast, digital)

  • 3

    The Power of Persuasion and Advertising

  • 4

    Social Media and its Influence

  • 5

    Journalism and News Reporting

  • 6
    Learn Basic Video and Audio Production

Course curriculum

Media Literacy & Communication

Objective: Define media and explain its role in modern society.

What is Media and Why It Matters

Identify different types of media (print, broadcast, digital)
Understand the development of media and communication.
Recognize the elements of effective communication in various contexts.

Forms of Media: Traditional vs. Digital

Learn about older forms of communication such as newspapers
Digital media involves modern, internet-based platforms.
Key differences lie in accessibility, speed and audience reach

Develop Confidence in Public Speaking

Mastering the basics of effective speaking
Building confidence through practice and preparation
Engaging your audience with clear and confident delivery

Creating & Analyzing Media Content

Objective: Write basic media texts such as news reports, blog posts and scripts with understanding about video and audio production.

Storytelling & Visual Narratives

The art of crafting powerful stories
Using visual elements to enhance narratives
Connecting emotion and message through storytelling

Introduction to Video Production

Basics of video production: From script to screen
Exploring camera work, lighting, and sound
Editing Essentials: Bringing your story to life

Group Project: Design a Media Campaign

Collaborative media campaign planning
From Concept to Creation: Building a media strategy
Teamwork in Action: Launching a real-world media campaign

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